Hi! I'm Eb McCabe

Freelance Web Designer + Digital Marketer

With several years experience running the in-house marketing for several large and small companies, and working as a digital nomad freelancing across the globe, I decided to build what is now Eb + Flo Digital in early 2020 and haven’t looked back since. 

I now love working with small businesses and startups to create unique branding and marketing strategies and websites while watching them grow. As a hard working digital native with a creative flair, I’m constantly inspired by the clients I work work and am passionate about creating unique marketing, web and design projects. 

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What started out as freelancing on the side of a corporate job has turned into my passion and full time career. Growing to a point where I was able to launch Eb + Flo Digital, I’m excited to now exclusively be able to work with some amazing brands and businesses.

I’m not one for complicated sales pitches or overpromising on things I can’t do. I’d rather show you than tell you how good I am and can guarantee that I’ll always be straightforward and honest with you (even if the truth hurts a little).

If you’d like to have a chat about how I can assist with your brands marketing or design, say hello below!

Professional Experience + Education

Professional Experience:

Freelance Digital Marketing Consultant 

Digital Marketing Specialist – JobAdder

Digital Marketing Specialist – ANZ Stadium

Digital Marketing Specialist – Bankwest Stadium

Digital Performance Marketing Specialist – mozo.com.au

Marketing & PR Executive – eHotelier 

Digital Communications Coordinator – Talent International

Digital Communications Coordinator – Talent Rise 


Master of Communication (Digital Media) – Deakin University

Bachelor of Communication (Media Studies & Marketing) – Swinburne University

Certificate III (Information Technology) – Canberra Institute of Technology

Proud to be Climate Positive

I actively take action against the climate crisis and run Eb + Flo Digital as a completely climate positive business.

I choose to work with companies who also make ethical choices and don’t actively contribute to climate change.

My Process

1. Discuss

We’ll talk about and cover your needs, desired outcomes and find the best way to make it happen.

2. Research

I do all the hard work here. Researching your industry and competition I’ll find a way to meet your company goals within your budget. 

3. Concept

Having an understanding of your business, I”ll then come back with a range of concepts in a proposal for you to choose between. 

4. Create

Once the proposal is approved, I then begin to build or design the final campaign, design or project and get it into a format ready to share with you.

5. Refine

We’ll go over the final project together and ensure it’s exactly what you’re after. Putting the final touches on everything and getting it ready to launch!

6. Finalise

We’re done! You’ll have a final project, campaign or design ready to go. 

Doing Good Things

I fully believing in giving back whenever I can to causes I care about. 

Below are just some of the organisation’s and charities I’ve volunteered and worked with in order to give back to my local community. 

If you’d like to get in touch about about volunteering, feel free to send me a message or book a time to talk here! I’d love to hear from you. 

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