Hi! I'm Eb McCabe
Freelance Web Designer + Digital Marketer
With several years experience running the in-house marketing for several large and small companies, and working as a digital nomad freelancing across the globe, I decided to build what is now Eb + Flo Digital in early 2020 and haven’t looked back since.
I now love working with small businesses and startups to create unique branding and marketing strategies and websites while watching them grow. As a hard working digital native with a creative flair, I’m constantly inspired by the clients I work work and am passionate about creating unique marketing, web and design projects.
What started out as freelancing on the side of a corporate job has turned into my passion and full time career. Growing to a point where I was able to launch Eb + Flo Digital, I’m excited to now exclusively be able to work with some amazing brands and businesses.
I’m not one for complicated sales pitches or overpromising on things I can’t do. I’d rather show you than tell you how good I am and can guarantee that I’ll always be straightforward and honest with you (even if the truth hurts a little).
If you’d like to have a chat about how I can assist with your brands marketing or design, say hello below!
Professional Experience + Education
Professional Experience:
Freelance Digital Marketing Consultant
Digital Marketing Specialist – JobAdder
Digital Marketing Specialist – ANZ Stadium
Digital Marketing Specialist – Bankwest Stadium
Digital Performance Marketing Specialist – mozo.com.au
Marketing & PR Executive – eHotelier
Digital Communications Coordinator – Talent International
Digital Communications Coordinator – Talent Rise
Education:
Master of Communication (Digital Media) – Deakin University
Bachelor of Communication (Media Studies & Marketing) – Swinburne University
Certificate III (Information Technology) – Canberra Institute of Technology
What does Eb + Flo Mean?
Good question. ‘Eb’ is quite simply the nickname I’ve always had amongst my family and friends. Embracing the meaning behind my full name ‘Ebony’, I’ve kept the mood and branding of Eb + Flo Digital is quite dark and non traditional to match this. Despite being working remotely, I rarely ever work alone. Like the common phrase ‘Ebb and Flow’ there are ups and downs in
My Process
1. Discuss
We’ll talk about and cover your needs, desired outcomes and find the best way to make it happen.
2. Research
I do all the hard work here. Researching your industry and competition I’ll find a way to meet your company goals within your budget.
3. Concept
Having an understanding of your business, I”ll then come back with a range of concepts in a proposal for you to choose between.
4. Create
Once the proposal is approved, I then begin to build or design the final campaign, design or project and get it into a format ready to share with you.
5. Refine
We’ll go over the final project together and ensure it’s exactly what you’re after. Putting the final touches on everything and getting it ready to launch!
6. Finalise
We’re done! You’ll have a final project, campaign or design ready to go.
